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Archive for SaaS

Web-based Software

By Steve · Comments (0)
Friday, February 26th, 2010

Web-based software, or Software-as-a-Service (SaaS) solutions, will account for 25% of all new business software by 2011, according to Gartner. Why are decision-makers increasingly turning to SaaS for application deployments?

Find out how to achieve business benefits through SaaS, which include:

• Higher productivity and ROI
• Lower upfront software license and staff costs
• Increased agility to scale software in meeting business change
• And more!

SaaS can make a great impact on your business’ bottom line.

Software-as-a-Service (SaaS) or web-based software is software that is delivered via the web and priced as a monthly, quarterly, or annual subscription. It transfers the burden of implementing, maintaining and keeping the application up to date and running smoothly from the customer to the vendor. It eliminates the costs and complexities of installing and integrating hardware to support the software and hiring additional staff to support the application.

SaaS permits users to more quickly and fully leverage the software functionality. It also enables users to immediately benefit from the software vendor’s latest technological features without the disruptions and costs associated with software updates and upgrades.

All types of businesses and all sizes of organizations can benefit from web-based software. Mid-sized organizations using help desk software or customer management software stand to benefit most from this new innovation.

Today’s economic environment has intensified these companies’ needs. Customers expect more service than they got in the past couple of decades – and research shows that customers’ expectations are rising. Customer loyalty is fleeting. Competition is rising and intensifying due to globalization and eCommerce. Employees are being encouraged to work from home or forced to spend more time on the road meeting with customers and partners face-to-face. Rising costs and tightened credit are forcing organizations to tighten their operating and capital budgets.

If you are wondering if SaaS, or web-based, help desk software or customer management software would work for your company, please contact Cynergy Software at 800-349-0527.

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Categories : Customer Support Software, help desk software, Web Based CRM Software
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Sales People Embrace Web-Based CRM

By Steve · Comments (0)
Tuesday, October 20th, 2009

Sales reps are excitedly embracing web-based CRM, also known as software-as-a-service (SaaS), which can be accessed from a Blackberry or iPhone as well as from a laptop. The ASP software of web-based CRM which makes this possible contains downloadable applications or gadgets for seeing a variety of important information bites that salespeople need: daily calendar, weather and time, top contacts, top accounts, current deals, and performance against target.

Web-based CRM is not simply a gadget from the techies; nor is it a “pushed-down-from-management” tool. Rather, it is the application of choice of those in the trenches, those meeting face-to-face with the customer.

Because sales people spend most of their time away from the office, certain features of web-based CRM appeal directly to them:

1. Mobile connectivity. Sales people do not need all the features of a full-blown CRM system. Instead, they need to be able to connect using their cell phones (Blackberry or iPhone) to pieces of the system that apply to products and services they sell, their customers’ information, or various aspects of deals in progress with customers.

2. Information sharing. Often more than one person is involved in negotiations on a contract or proposal. Each person needs to be able to see summaries of previous communications with the client, the changes to the proposal under consideration, and “what if?” analyses of various scenarios.

3. Essential information access. A sales person needs to access his or her own information at the click of a button: sales meetings, customer meetings, driving directions, sales forecast, pipeline, notes from last meeting with customer. And these need to be accessed from the road rather than from a desktop, or even a laptop, computer.

4. Social media integration. A sales person who wants to learn more about a prospect is anxious to log into LinkedIn or Facebook to do that. Web-based CRM often builds that capability into the application.

If you are a sales person who uses web-based CRM, why do you use it? Does it answer your needs? What else do you wish it would do?

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Categories : Customer Service Management Software, Uncategorized
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Is Web Based CRM the same as SaaS?

By Steve · Comments (0)
Wednesday, June 24th, 2009

picture1Web based CRM, or hosted CRM, is one of the main types of SaaS (Software-as-a-Service). SaaS is any web based software, so SaaS can include various applications from web based meeting software to company-wide communication tools to customer relations management.

Why is web based CRM catching on so fast? Several studies have confirmed that businesses of all types often lose customers due to lack of frequent and appropriate personal contact. But businesses need a cost-effective way in which to have frequent contact with their customers and potential customers.

Web based CRM can be integrated with web based sales force management or your current invoicing and financial software. Unlike a premise-based CRM solution, you can have a fully unifed sales, service, operations, and accounting solution which will cut your costs and your headaches.

With web based CRM as your SaaS solution you can quit hiring IT people, quit upgrading software and the training on it, quit paying for maintenance, quit worrying about power outages causing data loss, and quit frustrating one department with the things another department does. Because it is Software-as-a-Service, you have nothing to load on your server or individual PCs, yet every person in your company no matter where they are located can access all the information they need!

With a Software-as-a-Service CRM you will have nothing to invest in – only a monthy fee or a pay-as-you-go schedule. If you have a computer with a browser and an internet connection, you can use web based CRM.

Connect your front office with your back office using web based CRM. Production will be able to communicate with billing and the customer’s invoice will be sent as soon as his product is shipped. Get up-to-the-minute reports on your inventory.

Yes, web based CRM is SaaS. But web based CRM is much more than a single software. It can be a total end-to-end solution for a variety of problems that you may have thought were unconnected. And, at a time when everyone is concerned about costs and ROI, it is the only solution that immediately and continually decreases your costs and increases your ROI.

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Categories : CRM, Web Based CRM Software
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