Obtaining a list of issues that a client has will require you to listen carefully to what the client is telling you, and enable you to capture the issue in a key word or phrase that best describes the issue (which is usually pain) or the result (which is the gain) that you are after. Thus the pain, is generally described to you in the client’s words….not your own. And when you outline this in their Scope of Work, it will have much more meaning than if it were your words. And when the client is reviewing competitive scopes of work or quotes, they will be able to relate to your proposal because it is in their words, not some nebulous quote template that you had designed to look good, but lacked content. Make sure that you include these statements in your Web Based CRM Software notes section, so everyone on your team is aware of the Pain Expression. Often times a client will give you a complete history of the pain over the last 5 years and tell you about the cutbacks they have endured over the years in people or services. And so when they describe the pain they went through, we should ask more questions that gives us the real source of the pain. Then listen closely, and try to help the client solve the source. I had a client one time that was using our help desk software and recording over 500 trouble tickets a week. And they were in pain, but could not describe it. After a short session of Q & A, we were able to get to the source of the pain. Their help desk software agents were having to stay late each night to finish filling out tickets that they were not able to do earlier in the day. After they told us of the problem, we helped them develop some “quick ticket” templates that would shorten the length of time that they were entering each trouble ticket into Cynergy Help Desk Software, thus cutting their entry time by 20%. Problem solved, client happy, and Web Based CRM Software came to the rescue, by asking a few pertinent questions….