Help Desk CRM – Getting to Know Customers
Gold and Silver Customers
The words from a song from my childhood said to “make new friends, but keep the old; one is silver and the other gold.” It was true then and it is even more true in today’s business environment! New customers/friends are a new stream of money (silver) while old customers/friends are a dependable, constant stream of income (gold).
It is important to make both the new and the old customers feel important and to keep track of them, their needs, and their purchases. It is even more important to service those customers, to take care of their questions and problems promptly and with superior service that they will remember warmly.
Help Desk CRM will help you find and track potential customers. It will also enable you to offer new information to both new and old customers, to enable present and potential customers to compare products and services, and to service all your customers.
Use your help desk CRM to make actual contacts with potential customers or to build on existing relationships. Keep all the information accessible to your entire staff – from anywhere! Provide time-sensitive and timely information to potential and ongoing customers. Make appointments, update the customer’s information, answer questions – all from your help desk CRM.
In the words of another song from my childhood (from The King and I):
Getting to know you,
Getting to know all about you,
Getting to like you,
Getting to hope you like me.
Getting to know you,
Putting it my way, but nicely,
You are precisely,
My cup of tea.
This is exactly what you want your customers and potential customers to do – get to know you and like you!
