Are you as tired as I am of hearing about Obama-Care and Pelosi-Care and all the issues with the Health Care Bill? Of course, you are! But you are also worried about what will pass and what it will mean to you (and your parents and your children) in terms of taxes and items the government will cover.
But there is another area of health care you need to be concerned about – the care of the health of your customers and prospects! What are their needs and how are you responding? Whether you sell a product or a service, you must be concerned about your customers’ concerns.
Assume that same-old, same-old is not working effectively and look for more effective and efficient sales strategies. Try white papers and case studies to give away, use Twitter and Facebook, or try Pay-Per-Click on the internet.
Put yourself in the shoes of your customer or prospect. You need to ask some of them what keeps them awake at night. Find out their needs. Learn what is affecting their health and the health of their businesses. Think about how their problems can be solved by your company.
Speak to the needs of your customers and prospects. Don’t worry about flashing lists of features and benefits. Instead, tell them the value of your product or service. Explain how it solves the problem that is keeping them awake at night!
If your customers are not staying up at night worrying, their health will be better. If they are able to improve their businesses, the health of the businesses will be better. Therefore, you have the power to improve health care!
