Web based CRM, or hosted CRM, is one of the main types of SaaS (Software-as-a-Service). SaaS is any web based software, so SaaS can include various applications from web based meeting software to company-wide communication tools to customer relations management.
Why is web based CRM catching on so fast? Several studies have confirmed that businesses of all types often lose customers due to lack of frequent and appropriate personal contact. But businesses need a cost-effective way in which to have frequent contact with their customers and potential customers.
Web based CRM can be integrated with web based sales force management or your current invoicing and financial software. Unlike a premise-based CRM solution, you can have a fully unifed sales, service, operations, and accounting solution which will cut your costs and your headaches.
With web based CRM as your SaaS solution you can quit hiring IT people, quit upgrading software and the training on it, quit paying for maintenance, quit worrying about power outages causing data loss, and quit frustrating one department with the things another department does. Because it is Software-as-a-Service, you have nothing to load on your server or individual PCs, yet every person in your company no matter where they are located can access all the information they need!
With a Software-as-a-Service CRM you will have nothing to invest in – only a monthy fee or a pay-as-you-go schedule. If you have a computer with a browser and an internet connection, you can use web based CRM.
Connect your front office with your back office using web based CRM. Production will be able to communicate with billing and the customer’s invoice will be sent as soon as his product is shipped. Get up-to-the-minute reports on your inventory.
Yes, web based CRM is SaaS. But web based CRM is much more than a single software. It can be a total end-to-end solution for a variety of problems that you may have thought were unconnected. And, at a time when everyone is concerned about costs and ROI, it is the only solution that immediately and continually decreases your costs and increases your ROI.
