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Help Desk Transformation Part 2: Integrated Service Networks

Integrated Service Networks will become one of the service platforms that will be essential to companies of the Twenty-First Century. By integrating your service network now, you will be able to generate new growth in the coming months and years.

An integrated service network does not eliminate a help desk; it works hand-in-hand with the help desk. It also reduces the amount of time that help desk agents must spend solving repetitive issues or assigning trouble tickets for routine maintenance.


What are Integrated Service Networks?

With Integrated Service Networks, service hubs send software updates to the product itself. This facilitates remote management and the use of automatic triggers to schedule service based on equipment breakdown forecasts. Obviously, this type of technology works best when specific software is embedded in the product before it is sold (preferably during its manufacture). This reduces the cost of field service through the reduction of field service reps and the reduction of down time. It also eliminates a great deal of boredom from help desk issue resolution.

What is the driving force behind creating Virtual Service Networks?

Cost reduction, the need for little to no downtime, and the enhancement of customer satisfaction are the driving forces behind virtual service networks. Industries in which products are highly complex or technical stand to benefit. Automotive, high tech, and medical equipment industries have been quick to start adapting to integrated service networks.


What are the advantages of Virtual Service Networks?

Customers are highly satisfied because they don’t have to have downtime with breakdowns and repairs and updates. Customers are even happier with not having to pay for service calls. The design and manufacturing companies are happy because they get feedback which helps them improve the product and develop new products.

Choosing the Best Help Desk Software

In many of the trade shows and international conferences that I have attended, I am often asked, “What in your opinion is the best IT Help Desk Software?”
My response is always, “The best for whom, or what?” I am also often asked, “What features do I look for in the perfect IT Help Desk Software?”
Again, my response is the same.
First you have to evaluate what you are trying to accomplish. An IT Help Desk for a Fortune 500 company with 10,000 employees and a large IT department is obviously entirely different than one for an IT Help Desk that serves 150 end user customers, and a help desk of 10 agents. Those same agents most likely are also looking after the needs of 25-50 employees within the same company.
Instead of looking for IT Help Desk Software that does “everything” you could ever imagine, evaluate your needs and utilize something that fits you more appropriately. Of course, you have to consider that you’ll want something that you can grow with, but like most CRM Software packages that have evolved over the years, you will probably only use 50-60% of whatever you acquire.
Great customer service is rarely rewarded, but bad customer service pays a huge price. A great IT Help Desk should be a part of the marketing department of any great company. After all, great customer service leads to future customers (and retains the current ones).
Consider the following:
You want a package that allows you to easily:
1. Customize to your company (and customer’s) needs
2. Look up customer’s information and see current and past tickets.
3. Communicate with fellow employees as well as clients.

Also ask the following type questions during the evaluation process:
1. Was the staff attentive and easy to reach during the evaluation process?
2. Has the company in question been producing software for several years?
3. How much automation is available to assist your Help Desk Agents?
4. Is there a knowledge base or history available to allow new users to shorten their learning curve?

A great IT Help Desk is like a CAT Scan. It is supposed to find and correct problems before they get worse.

It can also create good will within any organization to feed information to other team members so that they can head off problems before they arise, or allow the members to repair problems that have taken place.
Also make sure the system has a rules engine that can automatically initiate a Customer Satisfaction Analysis Survey.

Great IT Help Desk Software contains a way to carry out Customer Satisfaction Surveys. That result can then assess the client’s perception of how well your services meet their needs. It can measure the processes and methods to give management feedback on how well you are doing as a trusted IT vendor.

Last but not least, after you have created a feature and performance matrix of your needs, test the application in a real environment for at least 30 days to insure it meets your needs.

Increasing a Customer’s Worth (without Fries)

One of the major Returns on Investment for Customer Relationship Management is the opportunity to sell or upgrade an existing client. While many sales (and most support) agents are turned off at the idea of “sales”, we are all in sales whether we want to admit it or not. When you wooed your mate into that first date, you were selling….and when you were looking at that latest gizmo (that you probably didn’t really need) or at the new Harley in the garage, you were trying to sell someone on the idea that it was needed. And you sell your boss every quarter on the idea that you need to make more money, and are worth more. I maintain that one way to show you are worth more, (and ultimately make more) is to “increase” income for the company. Think outside the box, and create an internal “think tank”, of creative thinkers in your area that can raise methods to increase revenue to the company. Knowing your database of clientele, data mining the customer list, and having brain storming sessions with marketing, can bring good ideas to the table, and ultimately new income. Often times, the new income doesn’t require much effort, just proactive thinking. One last thought before I sign off and you spout, “yeah sure, you want fries with that?” (I realize how much this type of upselling ticks people off) But awhile back I had my motorcycle in the shop for a few minor adjustments and oil change. The service tech that did the work, brought me into the shop while the bike was still on the rack, and went over in great detail everything he did, why he did it, and what the bike should respond to as a result. Then he made a couple of suggestions that would improve the bikes performance, gas mileage, and handling. I spent another $220 as a result. This represented a 25% increase in the service revenue to the dealer. And, because the technician didn’t just say, “want fries with that”? I felt good about the money spent, and vowed to be back soon. I am sure the tech will still be there when I do……

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